An unassuming fish and chip shop in the West Midlands has drawn an influx of customers after going viral on TikTok.
People – mostly teenagers – have flocked to Binley Mega Chippy in Coventry, many travelling hundreds of miles for the sake of a battered sausage and a photo.
But what exactly turned Binley Mega Chippy into a TikTok sensation? Here’s what we know.
Where is Binley Mega Chippy?
Binley Mega Chippy can be found on Binley Road on the outskirts of Coventry.
It is just down the road from Coventry Saracens rugby club and the Binley Business Park, and next door to a Toby Carvery.
It is the sort of takeaway restaurant that you might find in the suburbs of any English town.
So why Binley Mega Chippy?
Why did it go viral on TikTok?
As with many viral TikTok trends, no one is exactly sure – but that is part of the charm.
The first post that drew real traction was simply a slideshow of pictures of the takeaway, accompanied by someone singing the words “Binley Mega Chippy” to the tune of “For He’s a Jolly Good Fellow”.
This spawned hundreds of similar posts and even entire accounts dedicated to the chip shop. People have remixed the song and even reviewed the food.
Plenty of TikTok users are confused why a Coventry takeaway is suddenly all over their “For You” page, while others are just happy to be along for the ride.
Kamal Gandhi, the shop’s owner, told The Guardian: “I have no idea what happened. Thursday it started to get busy, and I noticed people out the front taking pictures. I was just like, ‘What are people doing?’ We assume someone local who likes the food has made the song and it’s just gone viral.
“We are not going to complain. We have to order more stuff, because if it stays like this, we won’t be able to cope. We have to be prepared, we don’t want to run out of food. We are having to bring all the staff in.
“I think the novelty will wear off, we do know that. But you never know, it could continue throughout the summer.”
He added that people have travelled from as far as Dundee and Portsmouth to visit, and one person even came straight from the airport after arriving from Sydney.
Ellie and George Foster, aged 16 and 15, travelled from Huthwaite in Nottinghamshire wearing Binley Mega Chippy Mega Fan T-shirts.
“We saw it on TikTok. It’s just quite random and that’s what makes it funny,” Ellie told The Guardian.
“We made the T-shirts to wear when we came, and they gave us a free bottle of lemonade and photos with them.
“I’m not normally a fish and chip person, but for Binley Mega Chippy I had to have some.”